We should not speak of yesteryear when it comes to mail order sales. It was not so long ago that selling through catalogs was a must.
Monthly, yearly, quarterly, your mailbox was filled with mail order catalogs. Between the fashion magazine and the store on paper, ready-to-wear was exported to your home without the need to go shopping in a material way.
The pearls that land on the web:
Today, the internet has taken over from online sales. Especially for fashion. For example, Mona is one of the most famous brands par excellence, with more than 80 years of existence. The brand known for her elegant women’s fashion clothing collections and almost tailor-made is developing very quickly on the internet in order to share its trendy collections with the general public.
We also remember the catalogs of La Redoute, who for years were exclusively mail sellers.
It was then that the internet bubble totally reinvented the online fashion market.
In-store vs internet sales:
Although online sales continue to develop, fashion is one of the main sectors of this development. However, let us remember, online sales represent between 10 and 15% of purchases in France. The unmistakable being the tourism sector.
Why fashion doesn’t replace boutiques:
The material sensation is of course obvious. Shopping turns off many people because of the time it can take. But when it comes to fashion, many people still prefer to try on clothes before buying them.
A real misconception?
A misconception when most online fashion stores offer free returns. Fashion can therefore be transported to your home with ease.
On the contrary, these stores which first started out through catalogs offer the best online services. With personalized advice for all body types and the best fashion guides.
Yes, because we must not forget that they are always presented in the form of a magazine / boutique, which gives them a place of confidence in the ready-to-wear sector.
In conclusion : The trend is naturally in favor of internet sales. So, discover even more fashion and lifesyle trend in our dedicated section.