MicroStrategy is a Business Intelligence platform available on the Cloud. Find out everything you need to know about one of the most popular business intelligence solutions.
Business Intelligence tools and software allow companies to rely on data analysis to make better decisions, stimulate their growth and better understand their customers. Among the most widely used BI solutions is MicroStrategy.
What is MicroStrategy?
Microstrategy software allows you to create interactive dashboards, detailed reports, or even make ad-hoc requests. Another strong point is the integration with Microsoft Office, and the compatibility with mobile devices.
It is possible to connect the MicroStrategy reporting tool with all types of data. It is used, for example, to process data from social networks, or even big data. With this solution, users can easily create and edit Business Intelligence reports and dashboards.
THE’MicroStrategy company was founded in 1989, anticipating that companies will later need to exploit the data at their disposal. In 1992, the firm signed a $ 10 million contract with its first major client: the American fast food giant, McDonald’s.
In 1995, the company launched a suite of relational OLAP products for decision support applications. Then, in 1999, the first personal intelligence network Strategy.com.
A few years later, in 2004, MicroStrategy brought BI technology to users of Microsoft Office applications. The Multidimensional Expressions engine was launched in 2006 for the optimization of dynamic MDX syntax.
In 2012, new features of data discovery are added with Visual Insight. The entry into the Cloud is in 2014 with powerful analytics features available on AWS.
As of 2016, the MicroStrategy Desktop product is free to all users. In 2018, a new smartphone app MicroStrategy Library App is revolutionizing the field of visual data discovery.
MicroStrategy Features and Benefits
MicroStrategy has several major advantages, which is why it is popular with many companies in various industries. First of all, this tool can be connected and integrated with most business applications and systems.
This is a very useful solution for solve big data issues. It offers many features of predictive analysis.
In addition, this solution is deployed as a cloud service. Users therefore do not have to worry about infrastructure costs and maintenance constraints.
In addition to being intuitive and easy to use, this platform delivers a complete ecosystem of Business Intelligence. It is therefore not necessary to use other tools. Finally, it is compatible with mobile devices.
THE’elasticity is also a real strong point, both for the number of users and for the data or the production of reports. Many styles and settings are available for reports, which can also be converted to graphics or diagrams.
the granular exploration level data allows you to explore the Data in great detail. Finally, it is possible to carry out exports in inMS-Excel, HTML or text format.
MicroStrategy Architecture and Features
MicroStrategy’s architecture is based on a three-part structure. The first part is composed of two databases : a Data Warehouse containing the information to be analyzed, and a database for the metadata.
The second part of this architecture is MicroStrategy Intelligence server. It allows you to generate reports from the Data Warehouse.
Finally, the third component of this architecture is the web client and the mobile application from MicroStrategy. This is what allows end users to access reports.
This platform offers discovery features, data cleansing and transformation. It also enables data mining and predictive analysis. Several hundred open source tools are also used to visualize the data.
At last, real-time dashboards provide constantly updated information from the data. The ”Embedded BI” option also allows a connection with tools such as SharePoint, WebSphere, NetWeaver or even Power BI, Microsoft’s Cloud Business Intelligence solution.
What is MicroStrategy used for?
MicroStrategy’s applications are many and varied. Users can for example get an overview on the feedback of their customers thanks to the analysis of social networks.
Likewise, its predictive analysis functionalities are used in the fields of banking and insurance. Customer and market data can help create new products. Generally speaking, reporting features help convert Big Data into actionable information.
MicroStrategy Certification and Training
MicroStrategy is one of the most popular and used business intelligence solutions. Therefore, mastering it is a highly sought-after skill in all sectors.
To learn how to use it, you can turn to DataScientest’s data science training courses. Indeed, MicroStrategy is one of the tools that you will learn to use through the various programs of scientist, analyst or data engineer. These trainings also allow you to prepare to acquire an official MicroStrategy certification.