Communication by object is a marketing tool that is increasingly popular with advertisers. And for good reason, the goodies have a useful side that hits the mark with the person to whom they are offered. Stamped with the words “made in France”, they have an even wider scope.
Good reasons to invest in promotional items
Goodies for business are very popular communication media among the French, who are nearly 80% interested in receiving them and around 70% using them every day and for years to come. For brands, these objects are quite simply rewarding, because they testify to the attention they give to their customers, prospects and partners. The messages, which are seen by users on a daily basis, go almost like a letter in the mail.
Among the advantages of Made in France advertising objects are their cost, which is relatively low compared to other communication media. In addition, you can order the quantity you want. Investing in these media also makes it possible to have an immediate impact in the eyes of customers, because the first instinct of the people to whom they are offered is to examine them.
It is fashionable to distribute promotional items to mark a special occasion such as a point of sale opening, a new product launch, a competition or even an anniversary date. They are also useful to stand out from the competition at a trade show or a general public event such as a fair or a sporting event.
Investing in a personalized advertising object with a logo also means choosing a more targeted medium that gives consumers the opportunity to better interact around their brand. It can be used as a sign of rallying and belonging. In other words, a goodie that is well designed and made with the right materials can serve to anchor a good image in the collective imagination. This allows a significant return on investment for the company, regardless of its size.
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Made in France, a safe bet when it comes to goodies
This is nothing new: the French are attached to the productivity and creativity of their compatriots. This is reflected in the fact that French quality and know-how are associated with a certain idea of ​​luxury and timeless refinement. The reputation of “made in France” has extended far beyond the borders of France, and largely contributes to the vitality of exports.
Made in France marvelously combines ecology and local economy. The manufacture of objects that bear this mention limits the transport of raw materials, which has a positive impact on the environment. Often developed with a view to sustainable development, they create a certain proximity between brands, distributors and consumers. These objects can therefore be used to revive the economy after a difficult period such as the coronavirus crisis.
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A wide range of products
The 100% made in France comes in a wide range of interesting products and good invoices. If you have a limited budget, you can for example bet on the spiral notebook made of cardboard or recycled leather. These objects, which are available in several formats and colors while being customizable at will, can be used at school, at home or in the office, and naturally find their place in a bag or on a piece of furniture. It is possible to turn the eco-responsible aspect to your advantage to improve your brand image with your customers.
As for luggage items and leather goods accessories, they are suitable for a privileged target. Made with the greatest care and with noble materials such as leather, these objects, which can bear prestigious signatures, are to be offered on important occasions such as the signing of a large contract or the conclusion of an international partnership.
Know that the made in France is also available in more common media. For example, you can distribute water bottles with your logo and your message to your employees. Note that if you lack inspiration, some manufacturers are able to give you suggestions and direct you to something you may not have thought of.
